Tag Archives: wine education


Millennials (LINK) are in the process of redefining the wine industry, just as the Baby Boomer (LINK) generation has done over the past 40 years or so. But this post is less about large-scale trends than about individual decisions based on some experience and knowledge.

The wine world contains a vast number of possible wines to drink, from many countries and many more wine regions. There are hundreds of varietals and tens of thousands of wine labels. These numbers are steadily increasing, along with total wine consumption (LINK). No one is going to know them all.

“Behold the rain which descends from heaven upon our vineyards; there it enters the roots of the vines, to be changed into wine, a constant proof that God loves us, and loves to see us happy.”

~ Benjamin Franklin

Few young wine drinkers have had any instruction or experience as they have come of age to drink wine. Most will grab something cheap off of the shelf in the grocery store and look for sweetness and fruit in the flavor. This is understandable when you combine a desire to spend as little as possible with an untrained palate.

But now you are in your twenties (or thirties), and it’s time to craft your drinking patterns and preferences (if you drink at all, that is, and I assume that if you are reading this, you do).

In other words, it’s time to evolve.

“A bottle of wine contains more philosophy than all the books”

~ Louis Pasteur

Here are my recommendations for Millennials or anyone new to wine:

UP YOUR GAME: Get some knowledge about what you are consuming. If you eat organic food and drink cheap wine, the additives (LINK) in the wine will likely more than offset the benefits of the organic food. Find good value wines that are organic or biodynamic which you like and support them.

DEVELOP RELATIONSHIPS: Connect with the employees at your local wine shop and let them know your preferences and budget. They will be able to direct you to what you want. Note – most supermarkets will not have knowledgeable staff in the wine department (there are exceptions to this).

EXPLORE: Try different varietals, different regions, different winemakers. Branch out a bit and see if there are more areas of the wine world that appeal to you. You can also include wine exploring in your travel. There are wonderful wine regions all over the world that you can visit and expand your experience with wine.

GO DEEP: Settled on a varietal or a region? Study it, explore the wines offered, and learn as much as you can.

ENJOY: The number one rule of wine appreciation is to enjoy what you drink. Find your own sweet spot (or spots) and make a nice glass or two of wine a part of a very good day.

Wine enjoyment should be just that – enjoyable. Whether it is researching what to purchase, purchasing, tasting, drinking, or pairing, it should first be something to enjoy. If you aim for that, you will not go far wrong.

“As I ate the oysters with their strong taste of the sea and their faint metallic taste that the cold white wine washed away, leaving only the sea taste and the succulent texture, and as I drank their cold liquid from each shell and washed it down with the crisp taste of wine, I lost the empty feeling and began to be happy and to make plans”

~ Ernest Hemingway

Copyright 2017 – Jim Lockard


Earlier this week, Dorianne and I spent a couple of days in the California Central Coast Wine Country with friends. We stayed at the KonTiki Inn, a mid-20th Century gem in Pismo Beach. Don’t try to reserve a room at the KonTiki online – you can’t. They have a website (LINK), but you can’t reserve there or on the other online hotel sites. It’s very retro, very well maintained, very inexpensive, every room has an ocean view, and it’s very comfortable.

On Monday, we drove up to Paso Robles and visited three wineries. The first was Peachy Canyon (LINK) on Paso’s West Side. The tasting room is picturesque – they have been around for a while, since 1988 – and their wines are very drinkable. There is a nice selection of clothing and wine stuff in the tasting room shop. The $10 tasting fee is waived with a two-bottle purchase. Peachy Canyon is known for their Zinfandels, but their whites are also worth a look, as well as their other reds.

Next, we went over to Paso Robles’ East Side, to Sculptera Winery & Sculpture Garden (LINK). This was my first visit to Sculptera, even though I have been to Paso Robles many times. The first thing that you notice about Sculptera, after passing through the vineyards, is the amazing front sculpture garden. Here is a sample of what is there – there is another garden behind the tasting room.

Inside, the tasting room is nicely appointed, with more sculptures, including miniature versions of some of the larger sculptures. At this point, my suspicions were aroused – how often does an impressive winery and tasting room that clearly cost millions of dollars produce mediocre and overpriced wines?

Well, Sculptera is not in that category. The wines were uniformly excellent – so much so, that all three couples – all knowledgeable about wine – ended up joining the wine club. As I write this, two cases of their wines are on the way to our temporary residence, Roam.co (LINK), in Miami. And the tasting room staff was knowledgeable and very good at what they do. Their wines are priced from the low $20’s to $60.

Several of the wines on the tasting list (8 wines) were exceptional, including the first one poured, the newly-released 2015 Viognier, one of those whites that hits your palate and you instantly know that it is exceptional; it has everything you want, a rich bouquet – floral with hints of minerality; a slightly viscous mouthfeel; lots of green fruit and levels of complexity; and a smooth and very pleasing finish. At $26 retail, this wine is a bargain. Other highlights were the 2013 Pinot Noir, which was peppery and earthy, but the fruit held its own (yes, a good Pinot Noir from Paso Robles); the 2014 Primitivo (and the 2013 Primitivo Reserve, which was not on the list, but was poured for us), a big wine that also showed complexity and balance; the 2012 Merlot, also nicely balanced; and the two blends we tried, 2013 Figurine (45% Cabernet Sauvignon, 42% Primitivo, & 13% Merlot), and the 2013 Statuesque (38% Cabernet Sauvignon, 34% Syrah, 28% Petite Syrah). There is also a second label called Héroe Wines, which are also very good as well, and they honor the workers who produced it on the labels, front and back.  So many good wines.

The Gang at Sculptera’s Wine Tasting Room

Our final stop was at Cass Winery (LINK), where we had lunch from their excellent kitchen. We did not do a tasting here, but had glasses of wine with lunch. Cass produces very good Rhône-style wines, and their whites – Rousanne & Marsanne and the blend they make with them are superior. It is a great lunch spot with indoor and outdoor seating and a very convivial atmosphere in the tasting room.


Paso Robles is one of the most interesting wine regions in California right now. There are some wineries that have been around long enough to develop some great wines, there are some who are very nearly at that point, and there are a lot of very innovative things happening with interesting varietals and new viticulture and wine making techniques. A great place to visit.

The next day, we drove south to the Bien Nacido area and the Santa Rita Hills AVA to visit two very interesting wineries – more about that in the next post.

Copyright 2017 – Jim Lockard


I was going to let 2016 end without a new post, but then I came across and excellent article at VinePair.com (LINK to Article).

The article by Keith Beavers, is entitled “The People Calling Expensive Wine a Rip-Off Are Lying to You.” It is a thoughtful look at a recent trend in the wine media world – the trend of attacking wine experts, the folks who are highly trained in all aspects of wine  and who often recommend expensive wines to their readers. This would include people such as Robert ParkerJanis Robinson, and Eric Asimov.

Here is a sample from the article (I highly recommend that you read the entire article via the link above):

“The pleasure of “taking down” the wine industry is certainly understandable. There’s something devastating about knowing that other people are able to appreciate something that we can’t. It’s especially unsettling to know this about something we imbibe regularly, yet know we are not fully experiencing. There’s something mystical about wine – all those mouthfeels and blueberries and leather. What could be more delicious than to find out that those shamans, those mavens with their alienating knowledge, were nothing but charlatans, snake-oil peddlers whose knowledge was all a hoax?”

Now this blog is, if anything, a voice urging greater appreciation of wine without all the pretense. I have tried to simplify purchasing and enjoying wine, and generally removing the intimidation factor that many feel when confronted with a complex wine, a point system they do not understand, ridiculously mellifluous tasting notes, or a price tag in the hundreds of dollars.

But I have never said not to read the experts. I am self-taught in all things wine (meaning that I have never taken a wine course for certification; I have taken a few seminars) as is Keith Beavers, the author of the VinePair article. Like him, I learned, in part, by reading the experts. Unlike the experts, I am not doing regular tastings of dozens of Bordeaux or Burgundy wines. I have not tasted wines from dozens of other vintages to compare with what I am tasting now (although that is changing over time). So I count on the experts to be guides, although I am not a slave to their guidance.

A good point in the article is the difference between the typical European and American wine consumer:

“Then there’s the fact that there is just so much wine out there. It makes choosing and understanding each bottle that much more difficult. This is especially true here in the United States, because we are not a culture that grew up with wine. Wine in the U.S. is a relatively young culture, and though we want to understand wine, we’re very new at it.

“Compare us to Europe, where drinking wine is such an integral part of the lifestyle,  a part of the attitude. In the rural wine regions of Europe, you don’t go to a wine store and choose a bottle from a selection of 10,000. You live in a specific region that grows one kind of grape best, and the wine that comes from that grape is what you drink, probably every night with dinner. The soil itself determines what wine people drink, and they grow up with a specific varietal like mother’s milk.”

Americans face a huge variety of regions, varietals, wine growing techniques, wine making styles, terroirs, additives, and more when deciding which wines to purchase. The advice of experts is one pathway to take toward greater understanding, but they are never a substitute for trying things yourself and discovering what you like and enjoying yourself along the way.


As to expensive versus inexpensive wines, there are reasons why some wines cost more. And there are reasons why many people prefer cheaper wines, even in taste tests with more expensive wines. Again from the article:

“. . . people with less experience drinking wine tend to enjoy cheaper wines. It’s not because wine is one big hoax. It’s rather because their first experiences with wine were probably with cheaper wines, and cheap wine is manipulated to taste the same every year. There’s no inconsistency, no terroir. It’s homogenized, for a very simple reason: We are a culture that likes sweet things. When you’re drinking a really cheap wine like Yellowtail or Trader Joe’s Two Buck Chuck, you’re drinking a wine that has added sugars and added coloring so it tastes the same every time you buy it. And it’s wine experts who teach us how to move past these wines, and how to enjoy the more expensive stuff.”

In my experience with expensive wines, which is somewhat limited I admit, once you get to about $50 per bottle, you can expect an excellent wine and will often get it. I have drunk and tasted wines that cost $250, $500, even $1000 or more. At those price points, if the wine is old, every bottle is unique, and the more refined your palate (LINK), the greater your experience. There is also a certain mystique in knowing that you are drinking say, a 1982 Chateau Lafitte-Rothschild, which I have had the pleasure of drinking. What is that mystique like? Think of driving a Rolls Royce versus a Nissan – both will get you there, but the experience of the Rolls will be different. In fact, just knowing it’s a Rolls makes a difference.

For me, wine appreciation has been a slow but certain road toward wines that are well-crafted and which have different characteristics from year-to-year. I drink or taste from at least 500 bottles per year (considering that a day of wine tasting can mean 20 or so different wines). Maybe 40% of those are wines I have had before – at least the label is the same, although the vintage may not be. I would say that the average price per bottle of the wines I drink has gone from $10-$12 a dozen years ago to $25-$28 now. Over that time, my tastes have changed, my palate has improved (intentionally), I have read and learned more about wine in general and have experienced a greater variety of wines.

So I recommend that you read Eric Asimov’s Wine Columns in the New York Times (LINK), especially his wine school columns. Get yourself a copy of Janis Robinson’s Oxford Companion to Wine (LINK) or borrow it from the library. Read Hugh Johnson’s A Life Uncorked (LINK) or A Pocket Guide to Wine (LINK). Or, go through the Amazon listings of wine books (LINK) and find something that appeals to you. Read Wine Spectator or Wine Enthusiast Magazines. And, this blog!

If you are a wine lover, or aspire to be, my suggestion would be to enter 2017 with the intention of deepening your knowledge and expanding your experience with wine. Your life will be richer for it.

Copyright 2016 – Jim Lockard


2016 was a year of travel for Dorianne and me. Since we sold our home in early 2015, we have been on the road. 2016 found us in the U.S. and Europe, on a Mediterranean cruise, and in the Middle East. We traveled in 8 states and in Spain, Czech Republic, Ukraine, Poland, England, France, Italy, Greece, Turkey, Israel, and Malta. There were wine experiences everywhere. Here are some highlights and “bests” of a very interesting year:


In July, we went for a day of wine tasting in Rhonda, Spain (LINK). I blogged about it at the time. What made it special was the beauty of the countryside and the fact that it is such a small wine region. You can read about it at the link.


Merecouri Estate, Korakohori, Greece (LINK). We visited during a cruise at the port of Katakolo. This is a very interesting winery and vineyard, where the 4th generation of the family is making some good wine. The tour is fun, lots of history, even a museum. The tasting is good – 4 wines and cheese and other snacks. One of the better cruise-related winery tours I have been on. I had a chance to speak to the current patriarch of the family, Christos Kanellakopoulo about wine making techniques. Some of their wines are exported to the U.S.


Osteria Barberini, Rome, Italy (LINK). This gem of a restaurant on a very narrow side street near the Spanish Steps and the Piazza Barberini, was both a revelation and a great find for Dorianne and me. We were arriving in Rome from Lyon at about 8:00 pm, and I looked at Trip Advisor for something near our hotel off the Via Veneto. I made a reservation via email for 9:15 pm, as that was the only time available; a good thing, as our flight was late. When we arrived, they were turning people away from what turned out to be a very small restaurant seating about 36 people in three small dining rooms.

And the food! They specialize in truffles, black and white, and we had three wonderful meals there (we went back two more times). A small but well-selected wine list of mostly Italian wines was also a highlight. Here are the wines we had there:


‘l’Institut’ Paul Bocuse Restaurant-école at Bellecour Lyon-Centre, Lyon, France (LINK). This restaurant is part of the Bocuse culinary school. It is beautifully designed and everyone there is a student or a teacher. The food is exquisite, the atmosphere is modern and very classy, and there is a very nice wine list with relatively low markups. We had a fabulous meal there, which I blogged about (LINK).



I’m limiting this list to just five, but there were many more – hundreds actually. These sort of separated from the herd for one reason or another.

  1. 1994 Harlan Estates, Napa Valley, CA, enjoyed in Agoura Hills, CA
  2. 2012 Jean-Luc & Eric Burguet, Gevery-Chambertin Symphonie, Burgundy, France, enjoyed in Macon, France
  3. 2009 Firriato Quater Rosso, Sicily, Italy, enjoyed in Rome, Italy
  4. 2005 Diamond Creek, Gravely Meadow, Cabernet Sauvignon, Napa Valley, CA, enjoyed in Pismo Beach, CA
  5. 2003 Gruppo Matarromera Bodega, Cyan Prestigio, Castilla y León, Spain, enjoyed in Granada, Spain



Sharing wine with good friends – or new acquaintances – is, to me, the best part about enjoying wine. This year we had many chances to do just that, and a few of them stand out as very special.

We opened the year with two nights in Pismo Beach, CA, at the mid-century gem, the Kon Tiki Inn with two other couples. Wine tasting ensued, both in terms of bottles brought and a tour of some of the Edna Valley wineries, just west of Pismo Beach. Great meals, and a wonderful two days. We will be repeating the experience again this January 1-4.

Sharing a very special case of wine with my good friend Richard Clark in the early part of the year was very special. Richard received a gift case of selected top-of-the-line wines from California, France, and Italy from his employer for Christmas. One of my top five wines, the Harlan Estates was in that case, along with many other gems that could also have qualified.

Wine dinners in Cambridge, England and in Macon, France with friends that we made through Dorianne’s interest in chamber music were also very special. Wonderful wine, wonderful food, wonderful conversation, and wonderful music ensued.

Two meals with good friends in Rome – one at a great wine bar, another at their beautiful apartment – featured wonderful Italian wines and, again, great food and conversation. You can see Francesco perusing the red wine list at the legendary Rome Wine Bar – Enoteca Ferrara (LINK).

Just this week at Roam-Miami, where we are staying for most of the winter, Dorianne and I hosted a wine tasting and presentation for other guests and their friends. We sampled four varietals/blends – one of each from the Old World and the New World. There was some very nice French and Spanish cheese and dark chocolate; and a glass of Cava to get things rolling. It was a great evening of fun and some of the young people attending learned something about wine.

While there is still some time left in 2016, I am also looking forward to 2017. Our plans include visits to Mexico, Canada, Texas, Arkansas, Oklahoma, California, Oregon and possibly, Washington state. Summer will take us back to EuropeIreland, Scotland, then to France, where we intend to find an apartment in Lyon to be our new home base. Of course, we never know where serendipity will intervene. I will keep you informed.

Copyright 2016 – Jim Lockard


On a trip to Olvera Street (LINK) (LINK) in downtown Los Angeles, across from the iconic Union Station, one finds not only links to the earliest settlements in the area and its Hispanic heritage, but vestiges of some of the earliest California wine production as well.

Wine was introduced into California by the Franciscans in the late 18th Century. By the early 1800s, there were a number of vineyards around the Los Angeles pueblo, where Olvera Street sits. Olvera Street was originally called Calle de las Vignas or Vine Street, because of the many wineries there.

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Later, French immigrants began to make wine using cuttings of Cabernet Sauvignon and Sauvignon Blanc from France in the Los Angeles area and shipping it to northern California. Later, Italian immigrants joined the party on what is now Olvera Street.

Several of the restaurants on the street are housed in former wineries, including El Paseo Inn (LINK), where Dorianne and I had lunch. See the photo of the sign over the door. But, alas, there was no wine in sight, so we settled for an appropriate local beverage – a Cadillac Margarita.

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Nearby is the Avila Adobe (LINK), where two large grapevines grow. Over 150 years old, these vines were recently determined to be a hybrid of a native California grape and a European grape. They are related to the Vina Madre, or the mother grape, at the San Gabriel Mission (LINK).


So, winemaking in California pre-dates the Napa-Sonoma area by quite a bit. It was fun to explore the historic area of downtown LA, and then to go home and have a glass or two of California wine.

Copyright 2016 – Jim Lockard


On a recent visit to New York to visit our daughter, Grace, we decided to purchase a starter case of wine for her and to set up an account at a wine shop. There are a number of very good wine shops in Manhattan, as you might imagine. We chose Union Square Wine Starter case -USQLogo_WBShop (LINK) after some online and in-person research, because of proximity to Grace’s school, a good selection of value-priced wines, and free delivery in the city when you purchase $95 or more worth of wine.

Grace, at 22, has developed a pretty good palate. She has been to France a few times and enjoys French wines very much, especially Bordeaux blends. My thoughts in filling the starter case were to take that preference into account and expand her experience a bit with reds, plus add some whites and rosès since summer is just around the corner. I also wanted to keep the prices under $25, being mindful of the budget of a starving aspiring Broadway star.

After discussing our goals with some of the sales staff, we (Dorianne, Grace and I) began to fill the case. I wanted to find some French wines that she would like first, which we did – one Bordeaux red blend, a Pomerol, two Sancerres, a Burgundian Chardonnay, and a wonderful rosè from Tavel, the only French A.O.P. that produces Au Bon Climat only rosès. To this, we added a reliable California Pinot Noir from, a favorite of ours; a nice Oregon Pinot Noir to  compare to the Au Bon Climat; a wonderful Rhône-style blend from Tablas Creek in Paso Robles; a Spanish Tempranillo blend; an Italian Barbara d’Asti and a Nebbiolo from Langhe; and an Australian Shiraz.

Here is the list:

Starter Case Chart
There is nothing here from Germany or eastern Europe, no New Zealand or South America, etc. Fortunately, Grace has a long future to explore these and other options as she chooses.
Now, you can argue with any or all of these selections, but this starter case was built with some preferences in mind. That is the idea – you decide the parameters of the selections and then you find the best representatives of those parameters based on availability, price, and certain intangibles. Our bias was toward France, with an additional parameter of expanding outward from there and focusing on the Old World with some New World representation as well. That is a lot to cover in twelve bottles.

Starter case -USQ
Union Square Wines and Spirits Shop

My suggestion to her was to make tasting notes of each wine as she drinks it and then replace bottles with a balance of things she likes and things she would like to try. Having a set of preferences helps when she is at a restaurant or a party and there are a variety of options. She already knows to steer clear of the bulk wines and the cheap “critter wines” that populate lots of party bars among people her age (and, unfortunately, people my age as well).

To create your own starter case, for yourself or for your children, my suggestion is to begin where you, or they, are. Start with what you already like and populate part of the case with those wines, then expand outward from there. The value of a good wine shop is that they will have staff who can make good recommendations – something you will not get at most supermarkets or places like Target and Costco (with some exceptions).

I can’t overemphasize the importance of finding a wine store employee or owner who you feel comfortable with. I was recently in an independent wine shop in Baltimore that stocked many wines with which I was unfamiliar. When I asked for recommendations from the owner/manager, he told me that he could only help me with Kosher wines; “That’s all I taste,” he said. No one else in the shop had tasted any of the non-Kosher wines! Interesting business model.

A good wine shop staff member will be of great assistance, especially when deciding what to add to your own preferences. He/she will have the experience needed to make recommendations that are very similar to those, or that are different enough to give you a new tasting experience. Good wine shops will also have tastings that you can attend to expand your wine experience.

It is important that you be clear about what you want. Don’t let the sales staff give you a wine that you are not interested in, or one that is too expensive for your budget.

Keeping these things in mind, creating a starter case can be a really great experience. Your comments, as always, are appreciated.

Copyright 2016 – Jim Lockard


Please pardon the lack of originality in the title of this post. It was the best I could do under the circumstances. You see, I am trying to experience as many aspects of the world of wine as I can, and there just isn’t time for creative blog title development.

In fact, there isn’t time to write this blog post – but I am devoted to you, my dear readers, and that devotion shall not wane. But communicating with you like this is eating into my wine exploration and experiencing time. Just so you know.

The reason for this post is the fact that there is just too much.

Too much wine, too many varietals, too many producers, too many pairings, too many restaurant wine lists with too many wines listed, too many wine blogs, too many wine books, too many tasting rooms, too many regions, AVAs, AOPs, appellations, districts, domains, too many wine terms, tasting notes, words in those tasting notes, too much chemistry, too many vineyards with too many terroirs, too many wine apps.

How is a wine lover to keep up?

Wine - Poster - Tonights Forcast

One answer, the one that I like the best out of the options that I have thought about, is that one cannot and should not even try to experience it all. Can’t be done anyway, so give up that ambition, my friend. Let that sphere of wine experience shrink down to a manageable size. Perhaps you give up on the nether regions of Eastern Europe, the vineyards to Thailand, maybe even China. Take a pass on the wines of Malibu, Michigan, Maryland, and definitely, Florida. You aren’t going to taste them all, travel to them all, anyway. And even if you could, how much enjoyment or appreciation could there be in tasting five hundred wines in a weekend?

Wine - Cartfull

Now I say this as a wine lover who has a preference for exploration. There are many other kinds of wine lovers. I know one who drinks only one wine 95% of the time – Kendall-Jackson Chardonnay (LINK). That’s it. As for me, looking back over the photos I have taken over the past year, I have probably had 250 to 300 different wines, not counting wine tastings; you have seen many of them here and more on my Twitter feed (@JimLockardWine). And in that, I have had a few dozen wines more than once. So I get that there is a range of behavior in the wine lovers’ universe. My Kendall-Jackson loving friend probably does not care too much about this post. But she is an anomaly, isn’t she?

Take last night. We are staying with friends in Cleveland for a week. Last night was to be a birthday celebration for family friends of our host. One of the guest is a former wine columnist (yes, Ohio has wine columnists), and a another, their daughter, is currently taking the Certified Specialist of Wine course (LINK) in New York, where she lives. In preparation, our host, a wine lover himself, took Dorianne and I to the best local wine storeWhole Foods – where we purchased a mixed case, Italians for last night, and some others for the rest of the week.

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Part of Last Night’s Line-up

I had a great conversation with the other wine lovers (and a heightened level of wine lover they were to be sure). And I found that while we shared some common experiences and areas of knowledge, that for the most part, our experience and knowledge were different. This is, of course, to be expected. And, it tells me that there is no such thing as someone who knows even close to everything about wine. So we all have to operate within a chosen personal sphere of knowledge and experience that we create ourselves, either on purpose or by default.

So what does this mean for you, treasured reader? Simply that you have dominion over your domain of wine knowledge and experience. So choose what you love, follow your nature (an explorer or a few wines that you return to over and over); include travel or stay at home; talk about the wine at a meal or talk about other things; download half a dozen wine apps or none at all; explore those small wine regions or stick with Napa and Bordeaux; opt for the top shelf at your wine retailer or the bottom shelf, or stay resolutely in the middle.

Wine is, after all, about the enjoyment of life. It is best when shared with friends and family, and it is best when sipped alone with a good book or a beautiful sunset. It is a social lubricant and a solitary muse. It can be the reason for travel, or a small part of a larger purpose. It is a living, breathing thing that can add to the quality of your life, as long as you do not overindulge.

Wine - Wineyard last night
Enjoying Wine with Friends

So do not feel pressured to go beyond your own comfort zone in your experience of wine. (Well, maybe a little bit from time to time.) You are not going to know or experience everything anyway. And no matter how broad and deep your knowledge and experience is, you will meet people who know things that you do not, and who have tasted wines that you have not.

My advice is to find your wine sweet spot, explore that thoroughly, and then branch out from there in a way that suits you best. And have fun in the process.

What are your thoughts?

Copyright 2016 – Jim Lockard

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I am pleased to announce that a very special experience awaits you. Long before Peter Mayle’s “A Year in Provence” made it into the international best-sellers list, Provence, the south-eastern region of France, has held a special fascination for travelers from all over the world. Renowned for its beautiful weather, natural environment, and outstanding cultural heritage, this rich region offers us a lot to see and do! If you are a wine lover and are eager to experience some of the greatest wine regions in the world, we have a journey for you. One that envelops northern Provence and the southern Côtes du Rhône and some of the finest wines in France.

Seven nights in France, based in Villeneuve-les-Avignon on the banks of the Rhône River, exploring the hidden secrets of several wine regions that meet here – The Côtes du Rhône, Languedoc-Roussillon, and the Luberon.

This intimate, small group tour (only eight spots available) features lodging in fine hotels, meals in chateaus, visits to the legendary vineyards, and tastings of some of the great wines of France. All the while, you will learn more about wine in the vineyard and at the chateau. All tours will be in English, and there will be interactions with French people.

 Image 1 - Provence

I will be leading the tour, and I have traveled extensively in France. I will be joined by travel professional Steve Hooks of Journey Different, Inc. and local experts, you will get the inside story of some of the great wines of the Rhône Valley and Provence and have access to places not generally available to the traveling public. This small group experience, only eight people plus guides, will give you the opportunity to interact with the guides, the winemakers, and sommeliers. You and a few other wine lovers will share gourmet meals and luxury transportation.

You have the opportunity to join us for the wine experience of a lifetime!


ACCOMODATIONS: You’ll be staying in a five star Relais & Châteaux property, the Hôtel du Prieuré in Villeneuve les Avignon, just a few minutes from the city of Avignon. Hidden in the heart of the village, its serene atmosphere and spirit invite you to relax and unwind. Le Prieuré presents an air of rare and simple charm, it is a haven of peace, a country hotel… in a picturesque town!


Hôtel Le Prieuré


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SUNDAY (Oct 9): Arrival at Marseille or Lyon airport and transfer to Hôtel du Prieuré in Villeneuve les Avignon, a typical Provençal village across the Rhône River from Avignon, where you can easily stroll to many restaurants and bars. A special welcome dinner at our hotel in the evening.

MONDAY (Oct 10): Visit to Costières de Nîmes, Château Mourgues du Grès for a tour and wine tasting. Lunch will be at the winery. In the afternoon: a visit and tasting at Dalmeran winery’s (AOP Les Baux de Provence) in the Saint Rémy de Provence region. Dinner at Bistro’ du Moulin restaurant in Villeneuve lès Avignon.

TUESDAY (Oct 11): We visit Châteauneuf du Pape, its vineyards and the castle ruins; a guided visit of a chateau and tasting of its wines. Wine tasting and wine and food pairing in a very exclusive cellar, Les Cave Saint Charles, in the heart of the village. After lunch we head to Orange to visit Theatre Antique. See the exceptional evidence of Ancient Rome. On the UNESCO World Heritage list, it is the best preserved theatre in Europe. We will have dinner with wine at our hotel.

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WEDNESDAY (Oct 12): Discover the Gigondas appellation. Lunch in the village square under the sycamore trees then afternoon tasting in Vacqueyras. Dinner at Les Jardins de la Livrée in Villeneuve les Avignon.

THURSDAY (Oct 13): Those who desire it can stroll to the local market on Thursday morning, only 200 meters from the hotel – But we’ll need to leave by 10:00 am. We visit the appellations of Tavel and Lirac. Visit Tavel’s famed Château de Manissy for a tasting and BBQ in the park. In the afternoon, walk through the vineyards and taste in Lirac. Dinner at La Table de Sorgue, a restaurant renowned among winemakers, with excellent food and an amazing wine selection.

FRIDAY (Oct 14): Late morning (at 10.30) Visit Avignon with some possible time for shopping and lunch on the Popes Palace’s square. In the afternoon, head to Chêne Bleu, outstanding winery nestled in the Dentelles de Montmirail hills for a visit of the winery and tasting. Dinner at Chêne Bleu.

SATURDAY (Oct 15): Last but not least: a day in the Luberon. Morning tour of the typical perched villages of Gordes and Ménèrbes. Lunch in an authentic and exclusive setting next to the old mill in Goult: “Chez Giuseppina.” Slow down, relax and enjoy an excellent meal in the Luberon hills with local wines. A final surprise evening will close our tour.

SUNDAY (Oct 16): Transfer to the airport for departure.

“If food is the body of good living, wine is its soul.” ~ Clifton Fadiman

TOUR COSTS: Full Price is $7600/ LIMITED TIME ONLY $6990/person for double occupancy (based on payment by check; a surcharge applies if PayPal is used). Single occupancy rooms may be availab5 le for an additional charge. A deposit of $1000/person holds your space and price. The limited time price is just that, so get your deposit in!

Visit our special website – DeluxeWineTours.com – for information, to download the complete flyer, and to register. 

QUESTIONS? – Leave them in the comments section below and they will be answered. Leave an email address if you want to be contacted privately, or contact Jim at JimLockardTravels@yahoo.com.

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A very well written article from The Globe and Mail (LINK TO ARTICLE) across the Pond on the difficulties with the 100 point scale. It speaks to several of the points I’ve made here before, but it’s well written, as I said, and as a bonus, has some interesting reviews of some little-known (in the US) wines.

Of course, one of the main concepts behind this blog (LINK) is that wine should be both accessible and enjoyable to everyone. Anything, even a rating system that is intended to be helpful, that gets in the way of either of those ideals is problematic. The enjoyment of wine is a subjective experience for everyone, and becomes something close to an objective experience, that is, one that can be quantified generally, for only a very few. So I come down on the side of the many, without denying the few the bounty that results from their training and expertise (and maybe their God-given naturally discerning palettes).

Robert Parker may have started the whole 100 point thing, but don’t blame him – someone else would have done it. And personally, I find his ratings helpful. I trust his Bordeaux ratings and distrust most of his California ratings. So, like I said, subjective.

Enjoy the article!

Wine - Parker 100 pts

Copyright 2016 – Jim Lockard