Tag Archives: Millennial

MY YEAR IN WINE – 2017

This has been a very unique year for me in terms of wine exploration and enjoyment. After traveling full time between North America and Europe for 2 ½ years, Dorianne and I have settled in Lyon, France. Although we continue to travel for various reasons (I’m writing this in Southern California), we have been exploring the local wine scene in and around Lyon since July – and have discovered that there is a lot to learn, and even more to enjoy.

Lyon France

The year began with our annual few days in Pismo Beach, CA with our friends to explore wineries from Paso Robles, the Edna Valley, Santa Maria, and the Santa Rita Hills AVAs. The highlights of that trip were Sculptera Vineyards in Paso Robles (we all joined the wine club and bought two cases), Presqu’ile Vineyards in Santa Maria, and Pence Winery in the Santa Rita Hills. (LINK to Post about the last two)

The cases from Sculptera (mixed cases) were sent to Roam Miami (LINK), where Dorianne and I stayed last winter. A co-living/co-working space, Roam offered a haven of tropical peace and calm right next to downtown Miami and the Brickell area. We were surrounded mostly by Millennial digital nomads, and we conducted a few wine tastings and seminars to help educate them about wine enjoyment. (LINK to Post about Millennials and Wine).

In late March, we headed back to southern Oregon, Medford and Ashland, to see friends and explore more of the Rogue Valley wine scene. A month there took us to several wonderful wineries (LINK to Post) and some great restaurants.

The next highlight was two weeks in New York, staying in my daughter’s Harlem apartment, where we got to explore the burgeoning Harlem French wine and restaurant scene (LINK to Post about Harlem). Lots of good experiences there.

In June I traveled solo to Kelowna, British Columbia, the heart of the rich Okanagan Wine Region in western Canada (Link to Post about the Okanagan). Here I explored a variety of wineries and wines, as global warming has opened the region to growing red grapes, from Cabernet Sauvignon, to Tempranillo, to Syrah. Kelowna is a boomtown for vacation homes and recreation on its 90-mile-long glacial lake. The wine scene is growing more sophisticated with over 200 wineries in the area. Dirty Laundry Winery showcases much of what is fun in the Okanagan (LINK to Post).

After Kelowna, we spend some time in London (LINK to Post) it was off to Ireland’s Connemara area, where we drank Guinness for the most part. Then, in July, we made the move to Lyon (LINK to Post on Living in France).

Lyon has been a revelation in terms of wine. Centered between Burgundy to the north, the Rhône Valley to the south, Beaujolais to the west, and Jura to the east, there is an embarrassment of riches. And some surprises.

  1. The French don’t like to spend a lot of money on wine. I’m sure that there are exceptions, but you rarely see a bottle above 20€ in a grocery store or over 40€ in the local wine cave (shop). Restaurants generally sell wine bottles at or just above retail. And winemakers sell wines for half to 2/3’s what they would cost in the US. A potis a 460ML bottle – a bit more than a half-bottle – of house wine which will cost 8 to 12€ in a Bouchon (Lyonnaise for bistro). There are also demi-pots and rare 500ML bottles.
  2. Box wines are better quality than I expected. For about 25€ you can get a 5-liter box of a very drinkable Luberon Valley red wine; 18€ for the rosé.
  3. Rosé wines are very good at 4€ per bottle, excellent at 7 to 10€. We drank rosés almost exclusively during the hot summer months.
  4. Maconnais Chardonnays are wonderful wines. Just north of Lyon, the vineyards of Macon produce some wonderfully approachable wines which sell for ½ or 1/3 of what their Burgundian cousins to the north fetch. Another nice surprise was Aligoté, the other Burgundy white – crisp, with a mineral/floral nose, it is a great value choice from the same winemakers who make the expensive stuff.
  5. In France, Cabernet Sauvignon is just Cabernet and Sauvignon Blanc is just Sauvignon. Cases in France are 6 bottles. Just FYI.

As I noted in the Moving to France Post (LINK), we tend to shop every day for fresh items at the open-air marchés and the mom-and-pop bakeries, butchers, etc. This may also include a stop at the wine cave to pick up a bottle or two and have a conversation with the proprietor about what is new and interesting.

We have not yet begun to explore the wineries and vineyards in the area – our focus has been on learning French, getting to know the city, and finding a flat to purchase – however, we expect to do a lot of that in 2018.

We are winding up 2017 in Southern California with friends and family. Our New Year’s Eve dinner with friends will feature a cold lobster appetizer that I am making and a Ken Brown Chardonnay to accompany it; then roast leg of lamb with a 2005 Opus One and a 1994 Harlan Estate Cabernet Sauvignon to see the year out with something wonderful.

Next week, we return to Pismo Beach to explore the Central Coast some more, then . . .

Who knows?

Thanks for being a part of this year on the blog.

As always, your comments and suggestions are welcomed!

Copyright 2017 – Jim Lockard

WHAT MILLENNIALS SHOULD KNOW ABOUT WINE

Millennials (LINK) are in the process of redefining the wine industry, just as the Baby Boomer (LINK) generation has done over the past 40 years or so. But this post is less about large-scale trends than about individual decisions based on some experience and knowledge.

The wine world contains a vast number of possible wines to drink, from many countries and many more wine regions. There are hundreds of varietals and tens of thousands of wine labels. These numbers are steadily increasing, along with total wine consumption (LINK). No one is going to know them all.

“Behold the rain which descends from heaven upon our vineyards; there it enters the roots of the vines, to be changed into wine, a constant proof that God loves us, and loves to see us happy.”

~ Benjamin Franklin

Few young wine drinkers have had any instruction or experience as they have come of age to drink wine. Most will grab something cheap off of the shelf in the grocery store and look for sweetness and fruit in the flavor. This is understandable when you combine a desire to spend as little as possible with an untrained palate.

But now you are in your twenties (or thirties), and it’s time to craft your drinking patterns and preferences (if you drink at all, that is, and I assume that if you are reading this, you do).

In other words, it’s time to evolve.

“A bottle of wine contains more philosophy than all the books”

~ Louis Pasteur

Here are my recommendations for Millennials or anyone new to wine:

UP YOUR GAME: Get some knowledge about what you are consuming. If you eat organic food and drink cheap wine, the additives (LINK) in the wine will likely more than offset the benefits of the organic food. Find good value wines that are organic or biodynamic which you like and support them.

DEVELOP RELATIONSHIPS: Connect with the employees at your local wine shop and let them know your preferences and budget. They will be able to direct you to what you want. Note – most supermarkets will not have knowledgeable staff in the wine department (there are exceptions to this).

EXPLORE: Try different varietals, different regions, different winemakers. Branch out a bit and see if there are more areas of the wine world that appeal to you. You can also include wine exploring in your travel. There are wonderful wine regions all over the world that you can visit and expand your experience with wine.

GO DEEP: Settled on a varietal or a region? Study it, explore the wines offered, and learn as much as you can.

ENJOY: The number one rule of wine appreciation is to enjoy what you drink. Find your own sweet spot (or spots) and make a nice glass or two of wine a part of a very good day.

Wine enjoyment should be just that – enjoyable. Whether it is researching what to purchase, purchasing, tasting, drinking, or pairing, it should first be something to enjoy. If you aim for that, you will not go far wrong.

“As I ate the oysters with their strong taste of the sea and their faint metallic taste that the cold white wine washed away, leaving only the sea taste and the succulent texture, and as I drank their cold liquid from each shell and washed it down with the crisp taste of wine, I lost the empty feeling and began to be happy and to make plans”

~ Ernest Hemingway

Copyright 2017 – Jim Lockard

WHAT KIND OF WINE DRINKER ARE YOU?

“As I ate the oysters with their strong taste of the sea and their faint metallic taste that the cold white wine washed away, leaving only the sea taste and the succulent texture, and as I drank their cold liquid from each shell and washed it down with the crisp taste of wine, I lost the empty feeling and began to be happy and to make plans”

~ Ernest Hemingway

There are a lot of ways to categorize oneself (or, for more fun, someone else) as a wine drinker. Let’s look at a few . I will provide some recommendations for those in each category to enhance the wine experience based on personal habits and preferences. It is important to have some balance, I think. I realize that all of us may cross categories from time to time, or as part of our evolution as wine drinkers. But, just for fun, let’s explore this idea a bit.

“All generalizations are false, including this one.”

~ Mark Twain

So as a caveat to any categorization scheme, I will acknowledge that this is in no way representative of anything approaching ultimate truth. It’s just for fun, and it may contain just enough truth to make it humorous.

wine-poster-i-may-not-always

 

1. THE CREATURE OF HABIT DRINKER

This kind of wine drinker is predictable to a fault. She may always drink the same varietal, even label, just about every time she has wine. She always drinks at the same time of day, for example, only with dinner. She may be a bit expansive and drink the same varietal from more than one region, but probably not. The wine shop employee knows just what to have on the counter when she comes in to purchase.

RECOMMENDATION: Break out of the box, at least a little. Add a varietal to your routine, such as Merlot if you drink only Cabernet Sauvignon. Or, create a day of the week or of the month when you explore other wines.

“his lips drink water but his heart drinks wine”

~ e.e. cummings

 

Travel - Suitcase

2. THE EXPLORER

This kind of wine drinker seeks variety in all ways. He may drink a different wine every time, exploring different varietals, regions, decanting techniques, glasses, etc. While he may have a few favorites, he returns to from time to time, he is on the prowl for something new and interesting. He badgers the wine shop employees to get in some more interesting wines, and likely explores the shelves of every wine shop in town.

RECOMMENDATION: Find a couple of favorite wines or, better yet, varietals. Then explore them in greater depth to get a deeper knowledge and appreciation of the variety within them. You might try Sauvignon Blancs from a number of producers, regions, and countries to get a sense of how that varietal differs across the range of viticulture and wine making techniques.

“I rather like bad wine. One gets so bored with good wine.”

~ Benjamin Disraeli

Wine - Old Bottles in Storage

3. THE COLLECTOR

This wine drinker is primarily focused on developing a wine cellar that will be the envy of some target audience, or that will appreciate as an investment. He drinks around the edges of his collection, waiting until wines are “ready to drink,” or are on the downside of their life-cycle and no longer as valuable. He is driven more by the labels and the calendar than by his palate. The wine store employee never sees this wine drinker, as he purchases mainly via auction and directly from high-end wineries.

RECOMMENDATION: Have a little fun. Set your concerns for increasing the value of your cellar aside for a bit, let the urge to wheel and deal go and settle in with a couple of bottles that you really enjoy and have some friends over. Wine is a social lubricant and good wine is best enjoyed with friends. Do this occasionally and see how it feels.

“I drink Champagne when I am happy and when I am sad.  Sometimes I drink it when alone.  In company I find it compulsory.  I sip a little if I’m hungry.  Otherwise I don’t touch it — unless I’m thirsty of course.”

~ Lily Bollinger

wine-drink-up

4. THE WINE SLUT

This wine drinker will drink whatever wine is being offered. He has no sense of appreciation of wine. His desire is to be sociable and get buzzed. If his host is serving Trader Joe’s Charles Shaw or Screaming Eagle, he will drink it all the same. The wine store employee points him to the sale bin and the bulk wine shelf in the wine shop.

RECOMMENDATION: Take a course on wine. Your wine shop or store may offer one, or the local community college. Increase your knowledge and learn to cultivate a better palate. Realize that a lot of the cheap wine you guzzle is full of additives (LINK) that you may not want in your system.

“As you get older, you shouldn’t waste time drinking bad wine.”

~ Julia Child

wine-critic-cartoon

5. THE WINE SNOB

This drinker is all about image – being seen as an authority on fine wines. She may also be a collector, but that is not the driver of her wine consumption. The Wine Snob is about seeming to be the authority in the room. She will spout grandiose tasting notes (including characteristics that no one else seems to taste or smell), turn up her nose at “everyday wines,” and let others know when their wine choices or opinions don’t make the grade (her grade, of course). See will name-drop wine makers, labels, authorities, and distant vineyards that she has experienced. The wine store employee has a happy/sad relationship – she will be a pain to wait on, but will buy expensive wine.

RECOMMENDATION: It may be hopeless. But if you can, try saying NOTHING about wine in a social setting. No, really. A winemaker friend of mine once attended a dinner at one of the premier Burgundy wine estates. Wines worth thousands of dollars a bottle as old as 100 years were served. He said that the amazing thing was not there was no mention of the wine at all during the dinner. The conversation was about other things. Try that sometime.

“This wine is too good for toast-drinking, my dear. You don’t want to mix emotions up with a wine like that. You lose the taste.”

~ Ernest Hemingway, The Sun Also Rises  

 

wine-somecard-teen-parenting

6. THE SOCCER MOM/DAD

This drinker is looking for a reliable wine that meets three criteria: consistent, inexpensive, and gives a buzz with minimal hangover. The primary reason that this person drinks wine is as a reminder that there is more to living than the stresses and routines of everyday life. Wine is to relax and forget. The wine store employee sends cases of the same everyday wine home with this drinker a few times a month.

RECOMMENDATION: Learn to manage your life without self-medicating. You may be using wine in a non-beneficial manner. And you are missing most of the joy of the beverage. Read a self-help book, maybe see a therapist. Then, drink wine for enjoyment.

“Behold the rain which descends from heaven upon our vineyards; there it enters the roots of the vines, to be changed into wine, a constant proof that God loves us, and loves to see us happy.”

~ Benjamin Franklin

wine-young-lover

7. THE YOUNG MILLENNIAL

Think Yellow TailBarefoot, and box wines. That’s pretty much all you need to know.

RECOMMENDATION: You will likely grow up anyway, but you can hasten the process. See the recommendation for The Wine Slut above.

“I went to the hospital for a blood transfusion and they gave me a wine list.”

~ Dean Martin

 

wine-glasses-facebook

8. THE OLDER MILLENNIAL

On the path of The Explorer, but not in a traditional sense – seeks out wines from obscure or emerging regions as long as they are organic or biodynamic. A wine gets extra credit if it comes from a third-world country. Enjoys paring wines with trendy and ethnic foods. Talks more about the “vibrations” of the wine than fruit vs. minerality. The wine shop employee needs to be up on the ecology of the wines in the shop.

RECOMMENDATION: You are driving the wine market. Keep seeking out wines produced sustainably with little or no additives. Keep expanding your pairings and urging winemakers and restaurateurs to be more creative. If anything, take yourself a little less seriously, but you are on the right track. Oh, and find ways to honor the great traditions of wine making while you create a new future.

“We are all mortal until the first kiss and the second glass of wine.”

~ Eduardo Galeano  

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Wherever you fall in or beyond any of these categories, may your wine drinking bring you great pleasure and add to the overall quality of your life. That, after all, is what it’s all about.

“Wine is one of the most civilized things in the world and one of the most natural things of the world that has been brought to the greatest perfection, and it offers a greater range for enjoyment and appreciation than, possibly, any other purely sensory thing.”

~ Ernest Hemingway

 Your comments are welcomed!

wine-cartoon-cowboy

 

Text Copyright 2017 – Jim Lockard;  some images are re-posted. If your image is here and you do not want it here, please let me know and I will remove it.