Tag Archives: Marketing

DIRTY LAUNDRY VINEYARDS – A UNIQUE OKANAGAN WINERY

I was directed to Dirty Laundry Vineyards (LINK) (LINK) by a friend from Southern California who hails from the Okanagan Valley area; her husband, also a transplanted Canadian, does the graphic design for the operation. It is a winery with a story.

Located in Summerland, about an hour south of Kelowna on the southwestern shore of Okanagan Lake, Dirty Laundry stands out, less for its wines (which are very good), than for its marketing and story. The first thing you see as you approach the tasting room and patio area is a life-sized cutout of my friend’s daughter, Skyeler, who has modeled for the winery (she’s also on the website and area billboards).

Photo Jun 13, 3 12 37 PM

It seems that the main building that now houses the tasting room and offices was formerly a laundry on the first level and a bordello on the second. The winery has taken that story and run with it – in spades. The extensive gift shop has lots of bordello/saloon-related items along with the usual wine-related gifts. Tasting room staff are women in period clothes who regale customers with the story of the place as they pour complimentary tastings. There is a large patio overlooking the vineyards and the lake with an outdoor tasting counter, a beer bar, and an area for live music.

After our tasting (more about the wines in a bit), we met with co-owner Herman Teichtmeister, who asked if we had 20 minutes and spent two hours showing us around and telling the story of the vineyard and winery operations, the marketing plans, the graphic art that is so important, etc. It was one of the most thorough winery tours I have ever had – and we never entered the vineyards.

As one of nearly 200 wineries (some put the number as high as 285) in the Okanagan Region, Dirty Laundry has had an aggressive growth plan, moving from under 10,000 cases to about 35,000 in eight years. The plans are to get above 50,000 in the near future. The challenge, of course, is to do that while maintaining quality and finding more customers. Winemaker Mason Spink’s focus will be on the quality, while Herman Teichtmeister and fellow owners will focus on expanding the market.

Dirty Laundry produces 17 wines. While that is not all that unusual for a growing Okanagan winery, it offers many challenges in terms of consistent quality. I tasted 6 of the wines, and in my opinion, the quality ranged from average to very good. This makes sense in terms of the size and nature of the operation – they are looking for a wide audience of consumers, not the aficionados.

The 2011 Bordello Blend, a blend of Merlot, Cabernet Sauvignon, and Cabernet Franc, brings a Bordeaux blend to their lineup. The clever packaging adds to the experience. The label contains images from the bordello days, and one needs a magnifying glass to see what they are.

The 2014 Woo Woo Vines Gewürztraminer is a complex wine, nicely crafted, and stands up well to the best in the Okanagan, where Gewürztraminer is the king of white wines.

Dirty Laundry Vineyards is a great place to visit to have fun, be entertained and refreshed, and get something to eat. If you see their wines in the store (in Canada for now), you should give them a try.

Dirty-Laundry-Logo-960x480
Find the women in this graphic logo.

Copyright 2017 – Jim Lockard

 

DEMYSTIFYING YOUR WINE ENJOYMENT

The wine world is filled with possibilities. There are dozens of nations, hundreds of regions, thousands of appellations, tens of thousands of vignerons and wine makers, and probably hundreds of thousands of wine outlets if you count restaurants. You can add to that all of the wine knowledge, science, literature, publications, websites, bloggers, and well, it’s a lot. Can you imagine walking into a restaurant, asking for a wine from a specific label which you happen to like, and them actually having it?

How is one to make choices about what to drink and when?

wine-france-2013-lafayette-d-chateau-yquem-rack
Dorianne at Gallerie Lafayette’s Chateau d’Yquem Display – Paris

And there are price points to consider, wine rating points (should I order a 91 or an 88?), sometimes snooty sommeliers and wine shop employees, various vintages of differing quality, and labels, labels, labels. And those labels are on bottles with corks, bottles with screwcaps, boxes, cans, casks, and more. And by the way, how should you store that wine?

Wine Angst
Too many options can be frustrating.

Oh, and what wines to serve with which foods? Which wines to sip alone? What kind of wine opener should I use? What other wine accessories should I buy? What temperature at which to serve the wine? In what kind of glass (or slipper)? Bubbly, sweet, dry, demi-sec? Port or late harvest? And ice wine!

wine-redness
Many “experts” are just guessing.

All of this can be seen as a huge obstacle to wine enjoyment, or it can be seen as a vast array of opportunities to enjoy wine. Like much of life, it all depends on your attitude.

Entry into the world of wine is really quite easy. Wine is practically ubiquitous – it’s pretty much everywhere. I was just in eastern Ukraine and had local wine, some of which was delicious (LINK).

One way to view the many options in the wine world and all of the different types of knowledge and skill that goes into the whole process of bringing wine to your table, is to see an opportunity for almost endless exploration. You can have a different wine every day and never repeat yourself (assuming varied wine retail options in your area and online).

Another way to approach the wine world is to find a few wines that you like and stop there. I have a friend who rarely drinks anything beyond Kendall-Jackson Chardonnay; another who will only drink oaky chardonnays. Some may only drink Port wines; others Napa Cabernets.

wine-pouring-gig

You can study broadly or do a deep dive into a narrow range of wine knowledge and experience. Most will be somewhere in between the extremes, but there is a niche for everyone. The key is not to pay too much attention to what the “experts” or the marketing forces tell you as they try to steer you toward their own preferences. Find your own way – if it isn’t interesting or fun for you, you’re not doing it right.

Me, I have some favorite wines, some favorite producers, some favorite growing areas, and some favorite countries. I also like to experiment with wines I have not tried yet, but I tend to favor a known quantity with a good meal. For example, we were in Kraków, Poland recently (LINK), dining at Padre, a local Polish restaurant. I was having lamb and noted that there was a very nice French Malbec from Cahors on the list. Knowing how a rich, inky Cahors Malbec would go with lamb made my decision easy – so I passed on some Polish wines. I picked a favorite over the chance to explore – that time. At other times, I will make a different decision. But that is me. You may well do something different.

2015-12-29 14.10.57
Visiting Wineries can be both Fun and Educational.

My point is that the bulk of the effort in learning about wine should go into learning what YOU like about it. Then go from there. You may become an expert in Cabernet Sauvignons from the east side of Paso Robles; or you may be the go-to person for advice on Hungarian reds. Or, you may be that person who always drinks Kendall-Jackson Chardonnay.

So, if you are new to wine, consider building yourself a starter case (LINK) to see what you like. Let your local wine retailer know your preferences, including if you like to try new things or stick close to what you already know. If you travel, check out the local wine scene, either in town – wine bars, urban wineries and restaurants; or head out into the local wine country to taste and explore. In an airport? Stop at Vino Volo and try a wine that you’ve never had before. Sign up for an online service like WTSO.com (LINK) and opt for something new to you.

Starter Case Slide
A Starter Case is a great way to find out what wines you like.

Maybe you are a long-time wine consumer who is ready to spread your wings a bit. You might begin with your local wine shop – tell them what you like and ask them how you can explore some new wines that have a similar profile. Go to a Greek restaurant with good Greek wines on the wine list, and try some if that is new to you. See if there are some small producers of wines in your local area and give them a try. There are lots of possibilities. Try not to be intimidated by the experts or by too many choices. Take your time and stick to what you like – and maybe explore around the edges.

The world of wine is literally at your feet. Enjoy!

wine-young-lover

Text Copyright 2016 – Jim Lockard

 

AUSTRALIAN WINE TASTING IN LONDON

I was invited to an industry-only tasting in London yesterday. Titled “Artisans of Australian Wines,” it featured 43 labels being introduced by 15 British distributors. Held during the day at Cargo, a trendy nightclub in the Shoreditch area of London, the event was both fun and very interesting.

I had heard of exactly none of the 43 labels before the tasting. Indeed, most are smaller producers who do not export to the U.S., and who are just trying to break into the British market. I spent about 3 hours exploring, tasting, speaking to the people pouring (sometimes someone from the winery/vineyard, but most frequently someone from one of the distributors). I did not taste everything (there were at least 200 wines), not even close. But I will give you my impressions of what I did taste and who I did meet. And I will list all of the labels at the end of the blog post, in case you happen across any of them.

General impressions: there were some very nice wines here; in fact, most were very good or better. That would make sense, as they had been vetted by the distributors. Australia has no restrictions on who can grow what grapes where, and no blending rules, like there are in France and Spain, therefore, there is a great variety of both the varietals grown and the blends that are produced. There were a couple of wines that did knock my socks off, but only a couple. That said, pretty much all of these wines could have a place in my cellar or on my table or both.

So with my apologies to those labels that I did not get to taste (mostly in that really crowded section in the front room), let’s see what I did taste.

Adelina and VineMind Wines: The winemaker, Col McBryde was here pouring wines from his two labels. He produces about 2,000 cases/year and has been exporting to the UK for 6 years. Of most interest to me are his Rieslings, one from each label – both nicely balanced with minimal residual sugar.

Yangarra Estate: Nicely polished, well-crafted wines from a producer owned by Jackson Family Wines of California. Winemaker Peter Fraser (Australian Winemaker of the Year for 2016), has crafted two wonderful McLaren Vale Grenache wines from single vineyards. The 2013 High Sands Grenache is of particular note.

2016-09-20-12-09-04

Chalmers Wines: Kim Chalmers, daughter of the owner, was pouring the Chalmers Wines at the tasting. I tasted four of the ten Italian varietal wines (3 labels) on hand – a 2014 Vermentino, which was one of the best whites I tasted all day – smooth, velvety, with green fruit and a hint of minerality on the finishsimply excellent. The 2013 Fiano, a varietal I had not previously encountered, was like a younger sister to the Vermentino in character – which makes me think that the winemaker has a large influence on the wines. The red, I tasted, a 2015 Nero d’Avila, was well-structured but young – it needs some time. The 2016 Schioppettino, under the Chalmers Project label, was tannic and bold, with red fruit and a strong finish. Another varietal that is new to me.

2016-09-20-11-53-12

Castagna Wines: The father and son team of Julian and Adam Castagna were presiding over their table with aplomb. Their Rhône-focused vineyard & winery deliver the goods. Their wines were consistently well made and nicely balanced. I tasted 8 of 9 wines available (choosing not to taste their Shiraz Vermouth). Standouts were the 2016 Rousanne, bottled a week ago, and already moving toward becoming a great white wine. The highlight, however, is their 2008 Sparkling Genesis Shiraz-Viognier, a dark red sparkler that delivers great taste and can be paired with just about anything, including meat. This is an amazing wine.

Bill Downie Wine: Apparently, Bill Downie is fairly well-known in Australia as a producer of small quantity, high quality wines. The lone representation of his work, sitting at the end of a table where about 5 other labels were being poured by distributor reps, would have been easy to overlook – in fact, I did on my first pass. Only after reading about it in the catalog did I return to try the 2015 Riverland Biodynamic Petit Verdot. This was my favorite wine of the day. I liked everything about it – the nose was beautifully balanced, inviting you to taste, the mouthfeel was like velvet, with red and black fruit, some leathery tones, and a smoothness that carried into the finish. If I could have purchased a case, I would have. Be on the lookout for this wine.

 

L.A.S. Vino: Aside from good marketing and design (something that was in abundance here – no doubt a reflection of the assistance that a good distributor can provide) this winery makes some good wine. I only tasted the 2013 ‘Portuguese Pirate’ Margaret River Blend made with Touriga Nacional, Tinto Cao, and Souzao grapes. I cannot honestly attest as to whether this blend is on a par in style or quality to a similar blend in Portugal, but I can say that this wine is of very high quality and would be an excellent companion to a leg of lamb, a steak, or a good cigar. Think smooth, a bit jammy (but not too much), and rich in black fruit. Very nice.

2016-09-20-13-36-32

Vinteloper Wines: This Adelaide Hills winery is operated by winemaker David Bowley, who was present and pouring. I tasted three of his excellent wines, two Pinot Noirs – which were nicely crafted and very good, especially his 2012 OPN Lenswood Pinot Noir, a single vineyard beauty. We had a good discussion about Pinot Noir, and I told him about some of the great Burgundian style wines coming out of the Santa Rita Hills AVA in  California.

Bowley’s other wine, the 2015 ‘Urban Winery Project #3’ Shiraz/Malbec comes with a story. This nice table wine is the result of a project that Bowley undertakes every year at harvest time. He moves parts of his winemaking operation to a city and, for one month, opens the operation to the locals, who can do everything from stomping grapes to blending wines. It is a great marketing idea – and a great way to invite people into the winemaking process. Kudos to David Bowley.

Sami Odi Wines: Two wines from this small producer were available for tasting – both are a bit unusual in packaging and presentation. The distributor rep, a very nice young woman, spoke so fast that I did not get a lot of information from her (my issue, being an American – she was speaking The King’s English after all). But the wines were very good – a ‘Little Wine #5’ Syrah and a 2014 Syrah ‘XIV’. The former comes from a vineyard with vines planted in different years. Both bring out the best aspects of Syrah.

Chaffey Bros Wines: Producing in the Barossa and Eden Valleys, Chaffey Bros make a number of wines. I would say that their strength is in their whites. I tasted 5 of 7 wines available. Their Rieslings were very good, the best being a 2015 Tripelpunkt Riesling, with fruit from three vineyards – dry with a hint of sweetness, floral notes, and smooth finish – what I like to see in a Riesling. Of interest is a true field blend, called 2015 ‘Düfte Punkt’ with Gewürztraminer, Riesling, and Weißer Herold (Kerner). The field blend was nicely balanced – not a great wine, but of interest because of the willingness to experiment.

S.C. Pannell/The Other Wine Co.: Side-by-side on the tasting table, these wineries bring good tasting wines at value price-points. I tasted the 2014 S.C Pannell Adelaide Hills Syrah (McLaren Vale)  – very rich, even for a Syrah, almost jammy; but nice red and black fruit notes with chocolate and slate later on. Long finish. I tasted the 2015 The Other Wine Co. Adelaide Hills Pinot Gris (before the Syrah) – a decent table wine with notes of lemon grass and pear.

Again, I did not taste them all – my bad – but suffice to say that there were a range of good quality wines on display. Aside from a growing tendency to call Syrah by its original name, instead of Shiraz, the most remarkable thing about this group was the winesgood quality and individual character. The UK wine market will be looking up thanks to these Aussie newcomers.

As promised, a list of all of the producers present:

Lethbridge Wines      Deviation Road           Adelina         VineMind           Yangarra Estate     Mac Forbes          Chalmers     Gembrook Hill     Teusner        Eden Road        Ruggabellus   Eperosa        Strenua        Ochota Barrels       Jamseed Wines        Luke Lambert Wines           Timo Mayer        Delinquente Wine Co.      Si Vintners       Patrick Sullivan Wines           Xavier          Gentle Folk Wines           Castagna      Jauma        Bill Downie      La Línea           L.A.S. Vino              S.C. Pannell         The Other Wine Co.         Chaffey Bros                     Bellwether          Vinteloper           Bremerton Wines   The Pawn Wine Co.     smallfry        BK Wines Massena           Sami Odi           Byrne             CRFT            David Franz                     La Violetta           Ministry of Clouds

You may be seeing some of these labels in your area soon.

Copyright 2016 – Jim Lockard