I was directed to Dirty Laundry Vineyards (LINK) (LINK) by a friend from Southern California who hails from the Okanagan Valley area; her husband, also a transplanted Canadian, does the graphic design for the operation. It is a winery with a story.
Located in Summerland, about an hour south of Kelowna on the southwestern shore of Okanagan Lake, Dirty Laundry stands out, less for its wines (which are very good), than for its marketing and story. The first thing you see as you approach the tasting room and patio area is a life-sized cutout of my friend’s daughter, Skyeler, who has modeled for the winery (she’s also on the website and area billboards).
It seems that the main building that now houses the tasting room and offices was formerly a laundry on the first level and a bordello on the second. The winery has taken that story and run with it – in spades. The extensive gift shop has lots of bordello/saloon-related items along with the usual wine-related gifts. Tasting room staff are women in period clothes who regale customers with the story of the place as they pour complimentary tastings. There is a large patio overlooking the vineyards and the lake with an outdoor tasting counter, a beer bar, and an area for live music.
After our tasting (more about the wines in a bit), we met with co-owner Herman Teichtmeister, who asked if we had 20 minutes and spent two hours showing us around and telling the story of the vineyard and winery operations, the marketing plans, the graphic art that is so important, etc. It was one of the most thorough winery tours I have ever had – and we never entered the vineyards.
As one of nearly 200 wineries (some put the number as high as 285) in the Okanagan Region, Dirty Laundry has had an aggressive growth plan, moving from under 10,000 cases to about 35,000 in eight years. The plans are to get above 50,000 in the near future. The challenge, of course, is to do that while maintaining quality and finding more customers. Winemaker Mason Spink’s focus will be on the quality, while Herman Teichtmeister and fellow owners will focus on expanding the market.
Dirty Laundry produces 17 wines. While that is not all that unusual for a growing Okanagan winery, it offers many challenges in terms of consistent quality. I tasted 6 of the wines, and in my opinion, the quality ranged from average to very good. This makes sense in terms of the size and nature of the operation – they are looking for a wide audience of consumers, not the aficionados.
The 2011 Bordello Blend, a blend of Merlot, Cabernet Sauvignon, and Cabernet Franc, brings a Bordeaux blend to their lineup. The clever packaging adds to the experience. The label contains images from the bordello days, and one needs a magnifying glass to see what they are.
The 2014 Woo Woo Vines Gewürztraminer is a complex wine, nicely crafted, and stands up well to the best in the Okanagan, where Gewürztraminer is the king of white wines.
Dirty Laundry Vineyards is a great place to visit to have fun, be entertained and refreshed, and get something to eat. If you see their wines in the store (in Canada for now), you should give them a try.
Copyright 2017 – Jim Lockard