A good video to review, or to see for the first time, ROBERT PARKER’S BITCH looks at the issue of the power of wine critics to influence how wine is made, marketed, and sold.
This from the well-worth-your-time SOIF Blog (LINK) speaks to the video:
Yes, it is 26 minutes long and very few of you are going to have the dedication for that. And don’t think I am trotting this out as a slam-dunk on the argument. Just an interesting piece about 5 years old which needs to be dredged out occasionally. Nothing ground-shaking here–more about marketing than anything. Anyone who has ever had a 1985 Napa Cab and a 2005 Napa Cab and a 2015 Napa Cab and wondered what happened should watch this. Anyone who enjoyed Sonoma Zinfandel in the 90’s and has tried Paso Robles Zinfandel today should watch this. It is in-depth enough the serious wineNerds will enjoy it and if it just plants the seed of “Why?” in the minds of the not-so-wineDork, then I have done my job. Read your labels, people.
Here is the video:
I think the video does a good job of defining the territory – and, perhaps as was noted, the younger generation (Millennials) and beyond will move to new ways of discovering wine. And remember, the oldest Millennials are nearly 40. That said, if the Parker favored style is not to your taste, there are plenty of options – but you will have to become educated about them.
As I often say in this blog – wine is about enjoyment, and the depth of knowledge of any wine lover only needs to be sufficient to allow the level of enjoyment desired. We don’t need to be experts to enjoy wine, but it is good to have information like this as wine consumers.
“But now that wine drinking has become so very much more commonplace than it used to be, wine has definitively lost its elitist veneer. For heaven’s sake, it has long been the drink of choice not just for The Archers but on Coronation Street.”
“I would honestly be delighted if every wine drinker felt confident enough to make their own choices dependent on their own individual responses to wines previously tasted. But I do recognise that for many people it will always be simpler to be told what to like.”
I am re-posting and quoting this because the idea of taking responsibility for your own wine drinking decisions, of reading the “experts” but finding your own way and developing your palate in a personal sense – is for me the best way forward in today’s wine world. But as Ms. Robinson says above, there will always be people who want to be told what to drink – but there are now many more people willing to tell them, myself included. So there will always be experts, but few, if any, will rise to the stature achieved by my fellow Baltimorean, Robert M. Parker, Jr. in today’s crowded field of bloggers and other influencers.
On the other hand, there are simply too many wine regions, varietals, producers, and labels for anyone to be a true expert in the generalist sense any more. Those who specialize in a single region or varietal may be exceptions, but even there, it is becoming more difficult (Bordeaux has 8500 producers and counting).
I am heartened by the prospect of a reduction in the influence of the 100 point scale to govern so wide a swath of wine consumption – even if you don’t adhere to it, your favorite restaurant or wine shop likely does. Variety is the spice of life, and making a choice of an unknown wine that you end up not particularly liking can actually increase your ability to judge wines for yourself. The experts of the past had to drink a lot of bad wine to become decent judges of quality. There is still some truth to that idea.
There is a little wine cave near where I live in Lyon called Cave Chromatique (LINK), where the owner takes great care in selecting his wines. When I shop there, I don’t get directed toward a particular style. When I inquire about a wine, I get a description of the wine, thewine producer, the terroir, the process, and maybe the vineyard. I make my purchase and try it. Now, I am an Explorer(LINK to What Kind of Wine Drinker Are You?), so I like to try different wines – and some end up set aside for cooking or even go down the drain. But I also get some amazing experiences with wines that I would not have otherwise tried.
So, I appreciate the post by Jancis Robinson. And I will continue to read her and others who are knowledgeable about wine – but I will be making my own choices including exploring things outside of my own experience recommended by good wine retailers, wine stewards, and friends.
And if you want a treat, there are a number of videos of her wine lessons from 1995 on YouTube.com (LINK) that still stand up well and are very informative and entertaining.
Dorianne and I are spending three weeks in Southwest Oregon, and wine tasting will be part of the experience (of course!). We were here just about a year ago (LINK).
Our first two winery visits were to 2Hawk Winery (LINK) in Medford and Ledger David (LINK) Wine TastingRoom in Central Point. Both are part of the Rogue Valley AVA (LINK).
2Hawk was within walking distance of where we were staying for the weekend in Medford. The tasting room, winery, and the family home are all on the 23.5 acre estate, where many of the grapes are grown – others are sourced from other vineyards in the area. The tasting room, completed in 2012, is very nice, following historic California architectural styling and using a variety of rustic building materials, both local and imported.
When we arrived, the two “flagship” estate wines were sold out. We tasted their 2015 Viognier and Chardonnay – the Chardonnay is estate grown. Both showed good balance and nice fruit from the nose through the finish. The Viognier was especially nice – in the French style. The reds, a Malbec and a blend, were less impressive, and made us wish those flagship reds had been available, especially their Tempranillo. We also tried their rosé, made from Grenache. A very nice wine. We purchased bottles of the Viognier and Grenache Rosé.
Later in the week, I visited Ledger David Cellars tasting room without Dorianne, but with three friends. The tasting room is a small, but nicely appointed space in Central Point, a small town north of Medford that does not appear the be the central point of anything.
At Ledger David I had one of those amazing experiences where pretty much everything turns out beautifully. A good group of friends, a nice atmosphere, a very high caliber staff, and some amazing wines constellated in that couple of hours – along with some very nice chocolates!
Let’s cut to the chase – the wines. At worst, the Ledger David wines I tasted were better than average. At best, they were superb; all are estate grown just north of Ashland. Production is just 3500 cases, 11 varietals, on about 40 acres of vineyard (some fruit is sold).
White varietals: Chenin Blanc, Malvasia Bianca, Viognier, Chardonnay and Sauvignon Blanc
Red varietals: Cabernet Franc, Syrah, Malbec, Sangiovese, Tempranillo and Petit Verdot
We explored beyond the basic tasting list and were ably guided by Scott Oakley, something of a tasting room legend in the Rogue Valley, and a relative newcomer to Ledger David. Scott is one of those people who was born to work in the hospitality business, and would be equally at home in a Michelin Star Restaurant. Our experience was made more amazing because of his efforts to ensure that we had the best possible experience. But I digress.
Scott and Alecia in the Ledger David Petit Tasting Room
The wines, whether white or red, were superbly crafted, well-balanced, and each had its own character. The 2015 Sauvignon Blanc, as an example, fell somewhere between French and New Zealand Sauv Blancs. It was grassy, but neither heavy on citrus nor on green fruit. There was a hint of minerality and a generous mouthfeel. A nice wine for summer and it will be excellent with oysters. The 2016 Viognier was very nicely crafted, with hints of pear and apricot and a floral nose. This is a very impressive white wine – the winemakers of this area are doing very nice things with Viognier.
The reds at Ledger David were varied. We tasted six reds, and each was unique – to me a good sign of a relatively light touch indicating the winemaker lets the fruit speak for itself. If I were a 100-point scale person (which, as a rule, I am not), I would place all of these wines in the 89-95-point range. I have not checked to see if anyone has done this. One of the wines, a 100% Petite Verdot, was nearly gone, down to 6 bottles (4 when we left), so I won’t critique it other than to say it was unique, full bodied, and cried out for a rack of lamb.
The other reds, mostly blends, were excellent. I purchased a few bottles of a wine called Epitome of Three – Tempranillo, Sangiovese and Syrah – an Old World tour, that was very nice. It’s only available at the tasting room.
Reds that are available via the website include a 2014 Dark Night blend, a 2014100% Tempranillo, a 2014 100% Cabernet Franc, a 2013 Orion’s Nebula blend (did not taste this one), a 2013 Sangiovese, and a 2014 Sublimus blend. Of these, the Cabernet Franc and the Sublimus blend stood out for me.
We left with a number of bottles and will enjoy these wines over the next few weeks (I can’t take more than a couple with me to our next stop!).
The Rogue Valley area wines are showing some maturity, a very good sign that the wines produced here will take their place among Oregon’s best over the next few years.
The wine world is filled with possibilities. There are dozens of nations, hundreds of regions, thousands of appellations, tens of thousands of vignerons and wine makers, and probably hundreds of thousands of wine outlets if you count restaurants. You can add to that all of the wine knowledge, science, literature, publications, websites, bloggers, and well, it’s a lot. Can you imagine walking into a restaurant, asking for a wine from a specific label which you happen to like, and them actually having it?
How is one to make choices about what to drink and when?
Dorianne at Gallerie Lafayette’s Chateau d’Yquem Display – Paris
And there are price points to consider, wine rating points (should I order a 91 or an 88?), sometimes snooty sommeliers and wine shop employees, various vintages of differing quality, and labels, labels, labels. And those labels are on bottles with corks, bottles with screwcaps, boxes, cans, casks, and more. And by the way, how should you store that wine?
Too many options can be frustrating.
Oh, and what wines to serve with which foods? Which wines to sip alone? What kind of wine opener should I use? What other wine accessories should I buy? What temperature at which to serve the wine? In what kind of glass (or slipper)? Bubbly, sweet, dry, demi-sec? Port or late harvest? And ice wine!
Many “experts” are just guessing.
All of this can be seen as a huge obstacleto wine enjoyment, or it can be seen as a vast array of opportunities to enjoy wine. Like much of life, it all depends on your attitude.
Entry into the world of wine is really quite easy. Wine is practically ubiquitous – it’s pretty much everywhere. I was just in eastern Ukraine and had local wine, some of which was delicious (LINK).
One way to view the many options in the wine world and all of the different types of knowledge and skill that goes into the whole process of bringing wine to your table, is to see an opportunity for almost endless exploration. You can have a different wine every day and never repeat yourself (assuming varied wine retail options in your area and online).
Another way to approach the wine world is to find a few wines that you like and stop there. I have a friend who rarely drinks anything beyond Kendall-Jackson Chardonnay; another who will only drink oaky chardonnays. Some may only drink Port wines; others Napa Cabernets.
You can study broadly or do a deep dive into a narrow range of wine knowledge and experience. Most will be somewhere in between the extremes, but there is a niche for everyone. The key is not to pay too much attention to what the “experts” or the marketing forces tell you as they try to steer you toward their own preferences. Find your own way – if it isn’t interesting or fun for you, you’re not doing it right.
Me, I have some favorite wines, some favorite producers, some favorite growing areas, and some favorite countries. I also like to experiment with wines I have not tried yet, but I tend to favor a known quantity with a good meal. For example, we were in Kraków, Poland recently (LINK), dining at Padre, a local Polish restaurant. I was having lamb and noted that there was a very nice French Malbec from Cahors on the list. Knowing how a rich, inky Cahors Malbec would go with lamb made my decision easy – so I passed on some Polish wines. I picked a favorite over the chance to explore – that time. At other times, I will make a different decision. But that is me. You may well do something different.
Visiting Wineries can be both Fun and Educational.
My point is that the bulk of the effort in learning about wine should go into learning what YOU like about it. Then go from there. You may become an expert in Cabernet Sauvignons from the east side of Paso Robles; or you may be the go-to person for advice on Hungarian reds. Or, you may be that person who always drinks Kendall-Jackson Chardonnay.
So, if you are new to wine, consider building yourself a starter case (LINK) to see what you like. Let your local wine retailer know your preferences, including if you like to try new things or stick close to what you already know. If you travel, check out the local wine scene, either in town – wine bars, urban wineries and restaurants; or head out into the local wine country to taste and explore. In an airport? Stop at Vino Volo and try a wine that you’ve never had before. Sign up for an online service like WTSO.com(LINK) and opt for something new to you.
A Starter Case is a great way to find out what wines you like.
Maybe you are a long-time wine consumer who is ready to spread your wings a bit. You might begin with your local wine shop – tell them what you like and ask them how you can explore some new wines that have a similar profile. Go to a Greek restaurant with good Greek wines on the wine list, and try some if that is new to you. See if there are some small producers of wines in your local area and give them a try. There are lots of possibilities. Try not to be intimidated by the experts or by too many choices. Take your time and stick to what you like – and maybe explore around the edges.
The world of wine is literally at your feet. Enjoy!
Jim Lockard On Wine 