Here is an excellent article from Fortune.com on issues with marketing the wines of Spain. I have always said that Spanish Wines are the best value in the world today. We recently spent six weeks in Spain and had amazing wines from a variety of regions at very reasonable prices.
Here is a quote from the article:
“The Spanish wine industry’s exporting issues, which have long been a source of concern, have come to the fore in recent years. Spanish wine exports have tripled since 1995, And last year, exports grew 22.4% to 2.3 billion liters, according to the Spanish Observatory of Wine Markets (OEMV), helping the country pass Italy as the world’s biggest wine exporter by volume.
“The problem is that exports have been dominated by low-price/low-profit bulk wine, which accounted for 55% of Spain’s export volume last year.
“Spain’s biggest market in 2014 was France, which bought 518 million liters of Spanish wine—for only €0.47 per liter (about $0.53). Much of that bulk wine shipped to France was then bottled, marked up, and resold as a French product.”
Here are a few photos I took in Spain.