VinePair.com has posted another informative article with an excellent infographic on the cost of a bottle of wine. Here is the infographic & below are some of my comments and a link to the article.:
And here is a (LINK TO ARTICLE). The article goes into greater depth about each step in the process of getting wine to you via retailers.
I find it very interesting that getting the wine to the consumer is by far the largest portion of the cost of wine. If you added in buying this wine at a restaurant, the cost to the consumer zooms to about $60 or more, as the “retail” portion would go up since restaurants typically mark up wines to twice the retail cost or more.
This also makes it more satisfying to buy wines at the winery, so that the winery makes the additional money. It is also why wine club prices are discounted, since the distributor is not in that equation.
It’s good to know where your money goes, so that you can make wise choices. There really aren’t any surprises here, except perhaps how little the wine maker gets from each bottle produced – but isn’t that the way that the economics of farming works?